Keith Jackson

618-922-2463 · keitherinjackson@gmail.com

MARKETING DIRECTOR · BRAND & COMMUNICATIONS LEADER

Strategic marketing and communications leader with more than 20 years of experience driving growth, brand visibility, and engagement across education, healthcare, media, and corporate environments. Equally strong in strategy and hands-on execution, with expertise in digital marketing, content, video, and integrated campaigns.

Core expertise

Marketing strategy and planning · Brand positioning · Campaign leadership · Executive communications · Digital and content strategy · Lead generation · Social media · Video production · Budget and team leadership · Analytics · AI-enabled marketing systems

Professional experience

Marketing Director · Brightmont Academy

2023–2026 · National one-to-one private school network

• Led national marketing, brand, and communications to support expansion and enrollment.
• Managed nearly $1 million annually in marketing spend across digital, content, video, and paid media.
• Helped expand the organization from 15 to 25 campuses in less than three years, creating marketing programs for new campus launches.
• Grew revenue by 30% year over year for three consecutive years.
• Grew monthly website traffic by 25% through SEO, content, and user experience improvements.
• Produced video campaigns generating more than 1 million views across platforms.
• Led staff and creative contractors and implemented AI-enabled workflows to improve productivity.

Marketing Communications · Sysmex America

2015–2023 · Lincolnshire, Illinois

• Led video, motion graphics, photography, and digital creative for national and international distribution.
• Produced product and sales videos, national webinars, executive portraits, event photography, and customer testimonials.
• Coordinated freelancers, voice talent, and vendors to scale production.

Owner / Creative Director · Creative Concepts

2004–2016 · Illinois

• Founded and led an advertising agency creating print, broadcast, and digital campaigns.
• Produced tourism and economic development campaigns and directed designers, videographers, and developers.
• Helped grow a local client into a franchised business through integrated marketing.

Higher Education Marketing & Communications

Lake Forest College · Southern Illinois University · Adjunct Faculty

• Designed promotional materials, supported campus events, and managed social media and digital communications.
• Led a rebrand of distance education marketing and a student portal.
• Taught video production, editing, digital media, speech, and design; developed a two-year design program.

Broadcast Journalism & Media

Reporter · Videographer · Editor

• Worked in television markets ranging from small regional stations to Chicago.
• Interviewed four governors and a U.S. Cabinet member; contributed to Emmy Award-winning newscasts.

Education

Southern Illinois University · M.A. Telecommunications, Media Management & Law
Ball State University · B.A. Telecommunications, Minor in Journalism