MARKETING LEADERSHIP / CREATIVE DIRECTION

Strategy that grows.
Creative that moves.

I’m Keith Jackson. I build brands, lead teams, and make complex stories clear through marketing, video, and design.

20+ years across education, healthcare, and industry. Based in the Chicago area.

Explore my work Download resume

STRATEGIST · STORYTELLER · BUILDER

20+years in marketing & media

25%growth in monthly web traffic

1M+video views across campaigns

15 → 25campuses in less than 3 years

01 / THE APPROACH

A leader who can build the plan—and make the work.

I connect audience insight, performance data, and strong storytelling. I’ve led national marketing strategy and teams, while staying hands-on with campaigns, video production, motion graphics, design, and content. The result is work that people notice and organizations can measure.

02 / SELECTED WORK

Ideas made visible.

Video storytelling, campaign design, and communication that turns attention into action.

Make the story human.

From interviews and educational content to brand stories and product communications, I take projects from concept and production through editing and distribution.

View more video work

Graphic design

Campaign graphics, identity, and communications work from my design portfolio.

SELECTED DESIGN WORK01 — 09

Virtual Advisement design work — **Virtual Advisement**Identity design

SIU Distance Education design work — **SIU Distance Education**Recruitment communication

Spark design work — **Spark**Logo design

IN THE FRAME

Showing 1–3 of 9

Explore more workSee all graphic design ↗View photography ↗Watch social reels ↗

03 / EXPERIENCE

Built across disciplines.

Leadership, craft, and a practical understanding of what makes an audience respond.

2023 — 2026
EDUCATION

Marketing Director Brightmont Academy

Led national marketing and communications through expansion from 15 to 25 campuses in less than three years. Grew revenue by 30% year over year for three consecutive years. Managed approximately $1M in annual marketing spend, developed a growing creative team, increased monthly traffic by 25%, and produced video campaigns with more than 1M views.

2015 — 2023
HEALTHCARE

Marketing Communications Sysmex America

Produced video, motion graphics, photography, and campaign creative for sales, product marketing, training, and executive communications. Translated technical healthcare subjects into clear stories for national and international audiences.

2004 — 2016
AGENCY

Owner / Creative Director Creative Concepts

Founded and ran an advertising and production agency serving organizations across Illinois. Directed integrated campaigns across print, broadcast, digital, and video, coordinating creative partners from concept to delivery.

HIGHER EDUCATION
& MEDIA

Educator & storyteller Colleges / broadcast news

Teach video production and editing as adjunct faculty, helping students build creative and technical skills through hands-on projects. Previously taught communications and design, developed a two-year design program, and supported higher education recruitment through video and marketing content. Earlier work as a broadcast reporter, videographer, and editor sharpened my ability to tell clear stories on deadline.